The business units are arranged to provide the advantages of global standardisation while leveraging the benefits of regional market localisation.
Each of the organisations layer is intentionally positioned in one of the defined Competitive Advantage quadrants in order to leverage the benefits from each quadrant.
Organisations that try and sit in the middle tend to fail the most because they do not have an area of distinction.
To avoid the problem of one organisation trying to be everything to everyone, we divide the organizational structure between our partners based on the four competitive advantages with each partner mastering one of the four quadrants.
The roles of each partner type also falls along the lines of business units found in a single traditional organisation.
Each one has a product specialty in the four corners (maximising the area of distinction) with a support role more centred thereby interacting with each other seamlessly.
The end result is the ability to take the advantages of working as a single organisation, but able to focus in our key areas of distinction with regards to our Internet Solutions products, with each partner earning equal shares of revenue from product sales, and earning all the revenue in their area of specialised services on the products.